The Impact of Artificial Intelligence in Market Research
Everyone has heard of Artificial Intelligence, but only fewer are confident about knowing about it. In market research, will AI choke off jobs, or will it set off a resurrect new market research innovation and job? Everyone has heard of Artificial Intelligence , but only fewer are confident about knowing about it. In market research, will AI choke off jobs, or will it set off a resurrect new market research innovation and job? 93% of researchers see AI as an industry opportunity, and 7% see it as a threat. 80% say AI will make a positive impact on the market research industry. Both older and younger researchers share this view. Around half of the market feel confident about AI and predict that it will have a significant impact on the market-research industry within 10 years. Today, having a conversation with a device or a speaker is becoming common. The most striking advancements in AI have come in the form of natural language processing. It's a big topic of discussion...