Vertexplus Tech

  Big Data and Consumer Privacy are two opposing technology sides that need each other for an enhanced and expansive digital transformation. What is Big Data? Big data is the cumulative collection of structured, semistructured and unstructured data by businesses and organizations and used to gain vital information. The collected is adaptable in several data-based and analytics-based cognitive technology innovations in AI, RPA, BPA, Machine Learning, Deep Learning, and several other advanced analytics applications. According to recent global estimates and research findings on consumer privacy concerns, it is believed: a) 1 in 10 internet users globally uses ad-blocking software to stop a business from tracking online activity. b) 88% have concerns about business security practices. c) 75% are critical to sensitive data used without permission. Therefore, the way businesses handle consumer data privacy creates a big point of difference. It also a genesis for competitive bus

  Monitoring changing patterns of user needs and purchases of both customer and buyer are essential for any business to market their product or service. Any business must have knowledge of the user's current needs before advertising the product or service.  With a comprehensive understanding of the customer base, one can get a profitable ROI from the advert. Effective marketing requires a decent customer relationship management tool, which helps you in gathering and organizing data. The conventional ways of marketing approaches cannot capitalize on real-time consumer impulses and buying opportunities. Thus, to amalgamate the traditional approaches with insights of a buyer, IoT technology has the potential to change the way advertising works in a more personalized way. Since social media and mobile data are heading towards personalizing marketing approaches, the Internet of Things promises to give an extra boost to the effort.   IoT Empowering Personalized Marketing  One o