What is the impact of AI on SEO in 2022

Artificial Intelligence can be found assisting every industry, from automating work of the factory to instant response of the chatbot. This adjustable technology is optimistically supporting search engine optimization that will help organizations to use it for ranking on the top in search engine result pages.

Artificial Intelligence is increasing aggressively and advancing with time. The self-learning algorithms are no longer new and strange and have made search engine optimization which was abstract and difficult to master, much easier to rank and attract an audience.

Evolution comes with new opportunities which AI has proven emphatically. However, this is just the beginning of effective results that AI is offering different industries. We shall see how this destructive technology will treat the digital marketing stream and keep pace with the changes.

What AI will give SEO in the Future?

We saw that Google has lately made updates within its algorithms mentioning two primary factors that are -

Enhancing user experience -  Google wants to make the search experience much easier, accurate, and valuable.

Continuous engagement - Google makes money only when users visit the search engine and take action, hence Google needs to keep evolving and providing a consistent experience.

Cross-selling

eCommerce companies like Amazon, eBay are already benefiting from AI combining with Machine Learning for driving better product recommendations and enhancing sales through cross-selling.

For instance, when you make purchases, amazon recommends products that you may also like purchasing. This service adds value to the customer experience simultaneously increasing the average value of the order.

Voice Search on the Go

In 2020, it was observed that 50% of the searches were made through voice. Users are preferring voice search for the query instead of typing. So, instead of stuffing keyword to your content, you must work on creating a neat and quality content which solves the user’s problem. As RankBrain has eminently shared relevance to the search results while using the keyword phrases.

Dynamic Hyper-Personalization

Giants such as the Google and Facebook’s algorithms target heavily on content that is relevant for the users. Marketers of such companies need to amplify the efforts that allow them to deliver personalized recommendations and content.

Artificial Intelligence gives the opportunities to the marketers to comprehend their audience better and what kind of content moves customers move from one phase to another.

AI To Enhance Attribution Analysis

As aforementioned, the real struggle with any digital marketer is to measure the content’s impact on its users. Moreover, lack of a funnel that determines from where the customer is arriving and which conversion is giving them overall credit.

Since it is a known fact that customers visit twice or thrice any brand before taking action. 47% of consumers interact with at least 3 to 5 pieces of content before taking the next step.

Designing an effective strategy for content will help integrate pieces, in form of questions or sentences, in front of customers.

Some crucial tools such as the Google Attribution and Hubspot help bands address their problems to stimulate the services and easily connect with all channels. You can also develop your algorithm attribution models to analyze the behavior of the customer and the content that is driving them the most during each phase of conversion.

Optimizing Content With AI

Analyzing the type of content that drives the customer is different, but moving them every time with meaningful, useful, and resourceful content is the real struggle.

The conventional method is quite known to all, but today’s concepts are promising.

Through analysis of website traffic, email interactions, and social behavior, Artificial intelligence can aid you with a detailed audience profile that you are planning to target.

Fender Guitar is already making use of this technology to develop a targeted approach based on their content specially designed to target females. AI was able to push the relationship with the popular Nik West, which has now expanded assisting them in their promotional videos of guitar samples.

Create Unique Experiences

AI also supports developing dynamic landing pages for the website. This is possible with the help of tools that provides segmented data for the pages which makes the content within the website or other areas relevant and compelling.

With changing times, you must be able to deliver continuous experience. Delivering new and unique content every time will help you create a closer connection.

Facebook came out with new automatically programmed video templates with the assistance of Artificial Intelligence to engage individual users. Despite being used by billions of audience, every video remains unique.

In a Nutshell -

With tons of content to train, the self-learning capabilities of Artificial Intelligence makes data feed easier for an effective outcome. Customers can spin and understand the content their way, which is observed by the AI through their behavior and actions. These data helps brands to stimulate better, standardized, and powerful content and strategies to compel audience ever before.