Reasons Why Small Business Should Have A Mobile Application

Many businesses haven't realized that any marketing medium has unparallel potential to open new opportunities, be it small or local businesses. If your strategic plan doesn't involve mobile app development, you must read this article to get a clear picture.

You may have invested your valuable time and resources in building a website to cover customers when they need info about your business! 



With Google Play and App Store congested with around 1.4 million in each, you can understand how much importance every business is giving for mobile app development. If you still haven't given thought and still thinks that just a website would do all the work, ask a few questions -

  1. How do you tell when a customer walks to your door every time?
  2. Do your website offer discounts or special perks to your customer for encouragement?
  3. Does your website offer customized shopping experience?
  4. Do your website provides push coupons and incentives within a certain radius of your store?

Let's understand better with the stats, where a survey was made and revealed that mobile users spend around 3 hours of the day on mobile digital media. And 90% of the 3 hours are spent with apps on their devices. 

You may be concerned about the budget to invest in mobile app development. You can avail an affordable mobile app development services to get your application developed with your concerning budget.

To justify how a mobile app can scale your small business and increase sales, we have a few points mentioned below.

Reasons Why Mobile App is a Boon for Small Businesses?

Engagement Booster

A mobile application is a great way to engage your customer for as long as you want. The reason being the convenience of interaction. You get the ease to send gentle reminders time to time to pull customers back, quick alerts for any new feature or product launch, and quick feedback to have a room for improvisation.

Your Own Marketing Channel

What's a better way to market your brand when you have a mobile app! Businesses get the opportunity to engage, spent time, and build a strong relationship with their customers. The mobile app gives you a perfect platform for personalized communications with customers. This kind of personalization creates a better experience for customers.

A Perfect On-Demand Marketplace

After the evolution of post and pre-paid car rides to travel, the on-demand businesses have sky-rocketed. And mobile has throttled these businesses by leveraging apps. 

One of the greatest examples is Rover, which offers dog walking, dog daycare, & other features. As they launched their app, they were able to reach more than 11,000, which increased their user registration by 200%, and service booked increased by 90%.

Inspire Loyalty

When your customer can easily reach you and you can respond through a single platform, you are triggering customer loyalty. 

Loyalty programs have been proven promotional programs for customers to use their mobile app for a longer period. This genuine connectivity encourages rewards to customers through loyalty programs. 

Features That You Can Incorporate In Mobile App

Geolocation and Map Integration

Give the advantage of location-based coupons, incentives & more. Notify staff when a VIP customer arrives for personalized service.

Mobile Payments

A common feature that delights the customer. Mobile payments give ease to shopping and encourage the purchase of your product or service.

Social Integration

Integrating social media platforms like Facebook make it easy for the customer to connect and engage with you through these platforms.

One-touch Contact

It's important to provide your contact information so that customers can interact with you anytime for issues, be it social connect, calling, or emailing. 

Virtual Reality

You can add a cool feature like the VR for your product to get purchased. Like, which clothing will look good on you, or which haircut suits your face, or which sofa suits best your living room as per the space availability.

Smart Sync & Smart Update 

Easy syncing your app content with different digital channels eases the customer to add the info manually everywhere.

Adding all features to your mobile app will encourage engagement, acquisition, and conversion. Marketing is also important for educating consumers about your brand new launch. So follow best practices for app store optimization and shall pay off over time in return on investment.

In the Nutshell -

Today, users have become dependant on mobile devices than ever before. They do most of the purchases using their handheld devices. With time, consumers have also developed expectations from brands to anticipate what they are looking for. Consumers enjoy personalization, thus mobile app development and marketing have become the key to capitalizing on impulse shopping. 

So, whether or not you have a small business, you can always take leverage of the mobile app development services within your budget to enhance customer base and customer engagement.

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