How Augmented Reality Makes Advertising Interactive

Virtual and Augmented Reality platforms are giving the next-level imaginative and creative world to the people. With their breathtaking prospects, whatever these technologies touch, it becomes a major breakthrough. From healthcare to construction, AR and VR have supported every sector to rise and enable them to proffer better services.

Now that they have stepped in Advertising, they have changed the ways of digital advertising and marketing functions. Similar to Augmented Reality android apps, AR is making advertising interactive in a new way. This also allows marketers and advertisers to come up with more creative ideas to reach out to consumers. 

Augment Reality was set in motion with the Pokemon Go game, which became world popular and best seller games of all played by millions. However, this was a glimpse of AR’s potency, which encouraged tech-savvy to learn about the true potential of this technology. Learning that Augmented and Virtual Reality goes far beyond gaming and entertainment, many have already adopted them.


What Makes AR So Popular Among Advertising Agencies?

There are several reasons why people are adopting this disruptive technology and are easily captivating customers. However, it is well-known to pull through the competition, conventional ways of advertising won’t suffice. Being creative and providing new and encouraging content every time wins the game.

Digital marketing is cultivating swiftly, and digital advertising agencies are spending heavily on ads. Thus we can expect that spendings on digital ads will grow around $517 billion by 2023.

Statista also surveyed and calculated the Augmented Reality market size worldwide of 2017, 2018, and 2025 respectively. In 2017 the market size was $3.48 billion, in 2018 it was $5.91 billion, and in 2025 we can expect the market size to be $98.71 billion worldwide.

Immersive Ads Help Better Connection

The best part about Augmented Reality is it gives a 3D effect of any object. This technology can make you feel you are living in the moment, thus creating an emotional connection. AR/VR development companies let marketers leverage the power of these technologies to use them in preparing interactive banners or images for customers.

Connecting with customers encourages them to make purchases. AR also assists you in increasing brand awareness and earn a good company’s reputation.

Cost-Effective Digital Ads

Traditional ways of advertising were quite a time-taking process. Preparing designs and printing their banners and placing ads on popular print magazines to market brand and reach the maximum was a pricy affair.

With AR/VR solutions,  AR digital advertising became preferable than conventional ones. Along with creating an emotional bond, advertising also became affordable. However, the price varies as per the type of AR ad you choose to develop.

Marker-based AR ads - Requiring marker to scan through smartphone cameras to bring virtual content to life.

Location-based AR ads - Overlay’s virtual content based on the location of the customer.

Enhanced Sales Volume

When thinking to market a brand and boost sales, we think of social media channels. Social media, beyond the shadow of a doubt, is a reliable and effective way to promote a brand.

Augmented Reality has its ways to advertise and engage customers. Its ‘virtual try-on’ feature captivate and encourage customers to buy products or services from a brand using this feature. Big brands, from clothing to accessories, are using AR to access the store products either using smartphones or trying clothes, without the need to put them on.

Analyze User Behavior for Improved Ads

Another factor why advertisers and marketers prefer using ARVR solutions for advertising, its capability to improve the hyperlocal advertising. Augmented Reality will help you target the potential customers in your geographical location.

AR hyperlocal ads can show objects or stores right on the customer’s screen that are relevant and close to them. Not just that, AR also guides interested customers to you, which is extremly useful and help gain more traction.

Read more: 12 Most Popular Robotic Process Automation RPA Tools in 2022

In the Nutshell -

After augmented reality android apps for gaming and entertainment, these technologies are scaling in different sectors as well. AR/VR solutions are accelerating in advertising brands and connecting them with customers emotionally. AR development is encouraging different ways of advertising, and we shall see some incredible and phenomenal ways in the proceeding years.

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