How to Improve Customer Experience with Mobile Apps

Mobile app development is a lengthy testing procedure that every industry takes before going live. However, the real testing begins when the application goes live, and the users start using the mobile app.  

The secret to any business success on the Internet lies in the quality of products and services. Additionally, quality being an enabler of success, customer experience is the biggest factor that is making e-businesses successful. 

User experience is important concerning SEO as well. Users that spend less than 10 seconds on any website tend to fail to sustain their rankings. 

Research says 52% of consumers won't engage with your mobile apps if they have a poor experience. Buyers are ready to pay extra to avail better services, and 75% of customers look for a quick response within five minutes. 

Competetion being a part of the business, a good customer experience is vital to make up to the list. However, you can't deny the fact that unsatisfied customers can become a huge liability for you. 

Thus, here we shared the ways to measure & improve customer experience strategies for a successful mobile app development business. 

Measuring Customer Experience Strategy

Engage with some third-party analytical tools that facilitate time spent, user demographics, location, data connection, etc. 

Analyzing ratings and reviews shared by your customers. Anything less than five stars must be checked and get them fixed at the earliest.

Track the amount of time a user spent on your mobile app. Is there any sort of difficulty in operating the app, or the user has found an alternative?

Implement user demographics to have more chances of appealing to the masses and retaining them. 

Find what a user feels with the help of tools such as Google Alerts, Twitter mentions, & others to track them successfully.

Improving Customer Experiences

Design As Per Platform

The operating system, as well as the viable size & resolutions, differ, so does the feel, visual appeal of UI components differ. As per stats, 77% of users lose interest within the first three days of the use of an app.

Proficient app developers and designers understand the way your business app will react on different OS. Thus, hiring a Native or Android app developer as well as an iOS app developer is essential.  

Seamless Onboarding Process

Mobile interaction starts with the onboarding of the customer, whether it is opening your company's website or downloading the app. The idea is to make the onboarding process seamless, beneficial, and endearing for the customers. Thus a few guidelines that can be followed are -

Offering a quick interface tour to eradicate obscurity.

Removing the unnecessary information from the first screen.

Inculating design elements.

Skipping the entire onboarding process option.

Avoid asking for customers to fill in excessive information to avoid abandonment.

Interactive Experience

Better interactions engage more and more users, captures their attention, and gives you a strong thread to develop and take the customer to the company's business goals. 

Where mobile apps are working on aligning with the idea of developing web interfaces based on anticipated behaviors and actions, mobile apps can be delivered by leveraging the principles of good communication. 

Accessibility Factors

The right choice of placing the buttons for the user gives an added advantage to the user. Heeding to accessibility factors for the target audience like the thumb to tap on a mobile screen makes a mobile app more engaging. 

Thus, understanding the accessibility zones, like the people preferring to use both their hands to use their mobile devices, will make sure that action buttons and other options are in the overlap areas. 

Personalizing Customer Experience

A personalized engagement creates an exceptional customer experience. It simultaneously increases the number of time customers spends in your app. 

Stats says that customers that proactively engaged with an app four times are likely to use the app after three months. The way people use mobile devices day and night has opened the doors of opportunity for deep personalization. 

Finding the right mobile moment looks includes placement, timing, and customer segment. Begining with the in-app message to figure out timing and placement. 

Do Your Research and Ask for Feedback

Research is the most important part of developing a mobile application. Customers also expect to ask them for feedback. 51% of consumers reported they expect companies to ask for their feedback across all channels. 

Measure what percentage of customers you hear from. The more customer's feedback you recieve, the more cohesive and customer-centric your product can become. 

Most brands build products around their customer thinking of them. Only 1% of the customer base offers feedback, also called vocal minority, while the other 99% of customers stay in silent majority, which isn't being put at the center of their product roadmap.

So, do not leave the opportunity to improve customer happiness and increase your bottom line.

To Conclude -

The more you research and analyze your work, the more you improve the mobile customer experience. Creating a successful mobile app development is crucial as it is a continuous learning process. So, research, develop, deploy, and ask for feedback to ensure quality.