What Makes A Mobile App Successful?

The outselling of smartphones and tablets over computers have leveraged companies to develop mobile apps. From senseless games to apps that monitor your heart rate to organizing your to-do lists. But, not all have become successful or favored by users.


Mobile apps are the go-to industries, ever since they were recognized for their ability to boost businesses, everyone turned towards mobile app development. However, there are millions of apps stored on google’s play store, but only a few of them could recieve users’ favorability.

What makes those app successful and consumers considering them above all.

One of the reasons is people discovering them and then installing them. So, whether good or bad, a proper marketing plan should be involved.

In some cases, it is extremly difficult to achieve, thus some sort of help such as PR, alignment of the starts, ads, and being in the rank can give a quick burst of installs but may not guarantee long-term success.

The best apps are developed for a purpose, and they do it very well. It is important to note that the app is original, improves on another app, a solves a real problem. Designing is as important thus, give proper focus to the visuals as well as the user experience.

Mobile app development is like a journey with many stages and phases. Along with the features and design, other factors must be looked into.

Tips for Making Mobile App Successful

Adding Viral Mechanism

Virality should be incorporated into the core functionality of the app so that every user could enjoy the potential of the app and attract new customers. This ensures that the app is engaging when users invite friends to use it. Whatsapp and Instagram are among the examples that users can enjoy, so as their friends.

Always Remember Android Users

No doubt, the iPhone started the legacy of smartphones and the app ecosystem, but today’s market is dominated by Android. More than 50% of the market share is taken over by Android, you along with the iOS users, have to involve Android users within your roadmap.

Look into Small Markets

Like you, every other mobile app development company wants to conquer most of the market. Thus, everyone is competing to come into the list of the Top 10 US market. However, it is difficult to compete with the giants, but it is easier to dive into the smaller market. The volume of installs compared with the Top 25 in the US is 30 times higher in countries like Mexico and CPI.

Market, Market, Market

Apart from the development budget, you must set a budget for your app promotion. Running a campaign or A/B testing for the first batch of users can test and help you understand the real value of each user before going further with big-budgeted ad campaigns. Do not forget to add your unique selling point to ensure the success of your app.

Hire an Expert for Evaluation

Surely, to market your brand, you need an adroit resource because you are investing in it. Also, the web, mobile traffic, and marketing provider are defragmented that an expert needs to constantly monitor. A great service provider can accurately run and measure campaigns and what you buy within. Experts recommend that paying for Cost Per Install (CPI) ensures a healthy share of what you buy.

Monitoring and Measuring

Either you can give the third party the responsibility to market and track the progress of your app, or you can measure and market all by yourself. The tracking and measuring tools always help to measure what is happening inside the app, your traffic sources, and the sources that are bringing the best users to you.

Free or Minimum Cost

You know there is a big difference between $0.00 and $0.99. When you use the magic word ‘free’ you will be noticing an exponential growth of users. People prefer free over low-cost apps thus, this is the best way to monetize your app with in-app purchases.

Keeping App Updated with Latest Tech

Be it augmented reality within the app or other disruptive technologies such as data science, ML, and AI are a few technologies that are being incorporated in the app to make it more captivating and have exceptional functionality for handling business and providing maximum user satisfaction.

Security is Crucial

Whichever app you have tried to develop, it is essential to secure it from breaches. Secure apps bring in loyal users and gather audiences faster. Hence most of the app development companies are using a secure solution for its users.

To Conclude –

Mobile app development in the first place in itself is a difficult task. With so many mobile apps available in the play store, only a few sustain. Successful apps have an original idea that has captivating visuals & UX and, most importantly, solves the problem. Marketing and reaching the potential customer is equally essential as development, so market, monitor, and improve where necessary.

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