Salesforce Classic vs Salesforce Lightning: Which One will you Choose?

Talking about what Salesforce can do for your company is its managed CRM, which lets you increase productivity, boost sales, and increase revenue. With the increasing update, many business are switching to the Lightening one. However, Salesforce Classic is still used across the globe, albeit, whether to choose the classic or lighting is still a debatable topic. 

A well-known Customer relationship management platform helping you market, sell commerce, service and IT teams work as one from anywhere to keep your customers happy. The premier Customer 360 empowers a suite of connected apps. With the classic customer 360, one can easily focus on what’s important, like stabilizing business, reopening, and getting back to delivering unparalleled customer experience.

You may see organizations shifting from the classic version of the Salesforce to Lightening. Lightening is an advanced version of the classic Salesforce implementation services. The lightening experience of Salesforce boost productivity, optimize operations and build apps faster.

So, the question here arise is which to choose? To answer, the choice depends on the needs of each organization. Whether your organization demands an improved version for workflows & customization of the Lightning Salesforce or want to continue to work with the conventional features available.

Certainly, Salesforce Lightening was initiated to enhance the features that were missing in the Salesforce Classic. In short, Salesforce has taken the customizability a bit further, changing the Salesforce experience completely.

Whether your company is new to using Salesforce or an existing customer of it, Lightning has certainly more advantages than the Classic Salesforce app development.

The Difference in using Salesforce: Classic & Lightning

Salesforce Lightning allows developers to create a modern Salesforce app, easily integrate third-party and full freedom to build custom components for your CRM platform interface. 

The UI of Lightning is a mix of readable text, compelling icons, graphics, and providing snapshots to your business. Whereas, the classic Salesforce is very compact and text-centric with fewer graphics or icons & does not deliver modern UI or high-resolution display. Only longstanding users can use the chunky navigation and interface of the Classic Salesforce with specific needs for their organization. 

Rumored information is that the Classic Salesforce might get phased out, thus companies will have to use the lightning version eventually. However, this is not happening tomorrow or in a year or so as there are thousands of fans of Salesforce who want to continue with the conventional one.

Salesforce Classic digitally empower your team to work fast, quickly launch and scale eCommerce, sell smarter, and grow your business, engaging customers with relevant and empathetic marketing.

On the other hand, Salesforce Lightning helps organizations work smarter. Empowered with Artificial Intelligence, organizations can make firm decisions based on analytics, predictions, spotting trends, and visualizing KPIs, which can effectively scale business.

Reasons for Shifting from Salesforce Classic to Salesforce Lightning

If you are looking for a customizable user interface, then you should shift or opt for Salesforce Lightning. Codeless features, like drag & drop, let you achieve better UI through lightning, also the page components can be easily rearranged without the need for Salesforce consulting or support, which is lacking in the Classic.

Some other features which are quite convincing and draw customers towards lightning are -

Measure Business Performance

A common problem that every organization faces is keeping track of overwhelming tasks. Salesforce Lightning integration services allow you to keep track of the current as well as upcoming events while monitoring your quarterly performance & setting organizational goals directly from your account conveniently.

Generating Leads Without Hassle 

Salesforce Classic leverage you to create leads so does the lightning. But, what extra does the Salesforce Lightning offers is better & secure sales processes. For instance, the activity timeline feature gives you the exact overview of the accomplishment of a specific lead, details of each task, track various stages, and timely updates on the current working leads.

Simplified File Management

The files system is changed in the Salesforce Lightning from the Classic. Managing and Collaborating files are much easier on Lightning as all documents and attachments are unified on a single system. Thus adding, viewing, and sharing has simplified without the hassle of switching between tabs.

Higher Security 

Progressive & customized platforms need better and robust security for organizations comprising of customer data. Since Salesforce Lightning has eradicated the transition and compatibility issues & simplified workflows, it has also enhanced security. LockerService helps safeguard the platform from malicious data, which is missing in the Classic Mode. In-session assurance levels are not granted distinctively, you will have to sign in to switch levels.

Track Each Campaign Member

Both, Salesforce Classic and Lightning offers the opportunity to create, manage, & track marketing campaigns. Albeit, Lightning offers better UI & new Einstein Opportunity Insights, Einstein Account Insights, Einstein Automated Contacts, Einstein Case Classification & Einstein Bot Builder Setup. Other than that, you also get Forecast sharing & territory forecasts to feature.

Conclusion

Salesforce Classic CRM is a progressive platform that enables IT & business to create and manage products & engage customers from anywhere. Easy customization, robust security, tracking, forecasting & exceptional UI is leveraged by the brand new Lightning. So which one would you prefer?