What’s in a Great Managed Service Providers Value Proposition

A vertical-integrated company within the Information Technology space understands that MSPs plays a vital role. However, these services have tremendous growth in the past three years, which we will share within this blog. 

The earlier days of managed services offered an elementary value proposition of break-fix services and a focus on keeping technology up to date.

The evolved Managed Service Providers is MSP 2.0 that will advise you to streamline various services and reduce costs to your business. A company has many needs for IT services and support which include premises, cloud, and hybrid-based infrastructures such as servers, routers, switches, access points, as well as endpoints, like desktops, laptops, and smartphones. 

MSPs Driven Towards Cloud

After the cloud emergence, MSPs have always suggested and pushed the customer to move their valuable data to the cloud. The reason that encouraged MSPs to do so was Microsoft’s Office 365. every month subscription was one aspect for the noc service providers to encourage customers.

Today organizations have accepted Managed NOC services to business its safe, reasonable, and cost-efficient way to manage IT. 

The first generation of MSPs (MSP 1.0) caters to a wide range of managed services such as networking, security, and storage. They also take care of the day to day IT operations & save time & effort on core strategic business operations.

MSPs Need to Become Agile

MSPs, even before the rise of the cloud, were known to be the go-to-people, who knew their vertical and can show the companies ways of empowering their business. However, this might still be the case, but they need more agility to become a valuable asset to the company.

Since the market is changing, so does the customer’s business with it. MSPs need to be mindful and ready to adapt to the change. Also, they should comprehend how the business is getting disrupted by technology. So, as an MSP who wants companies to outsource noc services should start by demonstrating your value to the customers.

Communicating the Value Proposition

Communication is the only source to truly understand the needs and requirements and how they feel about managed noc service. MSPs can also comprehend what customers like to see and how to turn a negative perception into a positive. 

No doubt, conversation can lead to insights into particular issues, worries, or bugbears of the client where MSPs can add-on services to solve or mitigate these concerns effectively.

Automating Value Proposition

Automation has opened new opportunities for noc service providers. From monitoring customer networks to managing complex digital infrastructure and protecting companies from cybercriminals, automation delivers value. IT Process Automation (ITPA) assists MSPs to automate routine functions and give teams a comprehensive view of the customer’s digital infrastructure. Automation allows them to make a more strategic and proactive approach and have more time to devote to tasks that show their value. 

Lop-sided Expectations 

A very common problem that most MSPs face presenting their services is their entire focus shifting towards technology and services. Hence, they sometimes become clueless about the value proposition and narrow the route to getting close to their customer to sell their services. 

Both customers and MSPs must have visibility so that the customer knows what MSPs are selling, and MSPs start thinking deeper about what they’re selling and how to reach customers.

Farming a Value Proposition

Due to misalignment of value proposition MSPs can call unnecessary risk on behalf of clients. A new approach reverses the customer directed selling model by preventing overpromising. 

In order to deliver the best outcome, MSPs through the new approach will know what, when, why, and how much to deliver to their customer. This helps in more profitable and sensible business while customers with the most clear-sighted vendor.

A good value proposition puts customer data on the front, manages it, and doesn’t lead them to believe that they are getting more than they are willing to pay. Being honest and open about data Puzzles with customers is the best way to flourish the relationship.

Shifting to MSP 2.0

The shift from MSP 1.0 to MSP 2.0 is an add-on by tailoring the noc services to meet the needs and strategic objectives of their customers. Just like the B2B sellers transformed their services and products to become the ‘value-added resellers’ to cater to specific business needs offering complete customized solutions.

Hence, 'value proposition’ is a key element for the MSPs to focus on developing services through MSP 2.0. This transformation will leverage MSPs to offer services by aiding customers to stay ahead of competition and deliver products and services with a faster time to market.

To Conclude -

The path to becoming MSP 2.0 doesn’t require technical capabilities or specific needs for noc service providers to upscale the business of customers. MSP 2.0 can deliver real value to the customers by monitoring and managing daily tasks, focusing on marketing, and selling existing services that help customers deliver high-quality and improved products and services to their end-users.