How Is Big Data Analytics Impacting Personal Life?

 Big data is the quantity of digital data produced from different sources of technology including sensors, digitizers, scanners, numerical modelling, mobile phones, Internet, videos, e-mails and social networks etc. The data types include texts, geometries, images, videos, sounds etc.

What is Big Data?

Big data are sets of data too large, diverse and complex to decode with usual data processing applications. Big is also an indirect reference to predictive analytics and other methods used to extract value from data. Businesses today are overwhelmed with varying data on their databases. To analyze and decode the data businesses need radical raw storage and processing power with enhanced analytics capability and skill.

Essential Statistics on Big Data Usage, Growth and Penetration

1. The gross annual revenue from the global big data market is expected to double and triple in next seven years. This goes to show the radical statistical and analytical proof of big data’s sweeping growth, application and influence.

2. Global projections estimate the big data analytics market to sustain a compound annual growth rate of 12.3% (CAGR) from 2019 to 2027.

3. Annual projected big data growth estimates for the global big data market is predicted to grow further (COVID-19 global pandemic) and other economic setbacks notwithstanding.

3. The largest big data revenue share is predicted to come from services spending accounting for 39% of the overall market in 2019.

4. In 2020, big data services providers globally have upped their strong fundamentals owing to the increased online transactions, remote or virtual technology services adoption and pursuit of related technologies like AI and IoT.

5. The increased complexity of data, high mobile data traffic, cloud-computing technology traffic, higher IoT and AI enhance big data analytics growth market while burgeoning the Big Data Services USA technology stakes pie.

Impact of Big Data

1. Online Shopping

Big Data Analytics Solutions are highly incorporated into e-commerce today from following consumer tastes and preferences to analyzing consumer behavior while interacting with the e-commerce sites. All this means with big data technology it easy to develop my shopping preferences, browsing patterns and history on e-ecommerce. This is however generated to help me find what I am looking for faster and easily, derive better customer satisfaction and experience from interacting with the site.

2. Travel, Commute and Location Mobile GPS

Travel and commuting is something all humans engage in at any time and point of life. It could be from home to the office, long distance travel or just a short walk in a city. Directions and exact location placement can be a challenge and that is how the GPS becomes handy and valuable. Big data enabled GPS have improved location search through enhanced maps with visual location.

Commuting and travelling long distance is far much easier. Whether it is booking a cab service like Uber, GPS maps with location finder and tracker are a boon even in my personal life. Additionally, satellite GPS technology enables entry of start and end locations from virtually anywhere with real-time travel instructions. Big Data allows for advanced mobile mapping. For example, Google Maps on most digital mobile devices give close to100% accuracy in directions with more detailed options for cycling, walking, metro stations, public transportation, etc.

3. Mobile Communication and Cloud Computing

Several instances prove that mobile communication in people’s lives is indispensable. Mobiles communication forms a large part of people’s daily life as it: facilitate people to people communication, enhance the ability to do several productive and useful tasks, for some, it is a lifeline for income-generating activities etc. But mobile cloud computing integrates mobile and cloud computing to expand capabilities and benefits.

Big data analytics technology enables extracting value from data. It must be observed data is the raw material for information before sorting, arranging and processing. The data is incomplete in the primary form as it needs processing. Cloud computing supports big data, whereas big data is responsible for data storage and processing. The cloud provides a reliable, accessible, and scalable environment for big data systems to function.

Cloud computing is on-demand computing resources available across networks that avail several integrated computing services without local resources to facilitate user access. Cloud computing services are usually available on virtual servers, rather than specific on-site servers provided by a third party.

4. Wearable Technology, Fitness Bands, and Vital Parameter Trackers

Wearable technology is fashion and vogues. From pulse rate monitors, aerobic activity trackers, gym and fitness bands to measure calories burned, vital parameter trackers etc. The list of goes on for wearable technology and static state health monitors and body function trackers. Health and fitness whether in the gyms, public park brisk morning walks, cycling outings, mountain and adventure climbs etc. Big data technology is changing lifestyle and health indirectly or directly with tracking and updating information to ensure the maintenance of good healthy habits. Dietary suggestions and charts are generated to keep up with healthy and fit life aspirations. Wearable technology provides monitors and trackers updating data regularly and give valuable feedback on ways to improve. As a fan of wearable technology, this particular Big Data impact on personal life has the best benefits as the results are instant.

5. Virtual and Interactive Social Media

Social media platforms or channels use predictive analytics based on big data. Whether it is clicking on whatever you like, share or even view everything is tracked. Sometimes, even the deleted draft post is kept by the search engines for reference. Social media and big data have a very close impact on my personal life as communication, information exchange is all closely monitored, analyzed and interpreted by the social media channels. Big data for social channels create recurring behaviour, trends and habits. The more data the search engine processes, the wiser it gets.

Besides this means lots of conversations, posts, likes, video calls and conference calls are possible with amazing inputs of big data. Moreover, collaborative inputs are enhanced today as COVID-19 means no way to work in crowded office environments but are facilitated by the online apps that incorporate big data technology.

6. Online Streaming Entertainment Preferences

Be it video or audio there are lots of ways to create preferred personal playlists or favorite songs and videos on online streaming services which makes entertainment more personalized each when online. Music and video streaming are now more personalized, which means letting people create favorite playlists whether videos or audios. Music and video streaming services gather information based on the type of videos and music that users watch and listen. The streaming channels also gather data from their online entertainment libraries to enhance the customer experience.

Summary

In end the increased volume of data analytics in business decision making, the adoption of big data tools, increased use of smart AI and IoT technologies have impacted revenue growth positively. It is no wonder then that Big Data Security has also become a mainstream accompaniment for all big data service providers.

With Big Data Consulting Services seeing and experiencing an exponential rise even in the midst of the Corona Virus pandemic (COVID-19) it goes to strengthen the technological clamor and intellectual influence that Big Data is having today.