Vertexplus Tech

Video marketing for small and medium-sized businesses (SMBs) is always a challenge in itself. Because, large-size businesses (LMB’s) have high spending power and can pursue various marketing schemes, small and medium business (SMB's) have constricted pockets and budgets. They are more careful and conservative in spending patterns. With tight budgets, SMBs can only invest in ventures and tactics that are safer, reliable and with a positive track record of higher income returns. One marketing avenue has distinguished itself as a clear favorite amongst modern SMB marketing channels. Why Videos are Helpful in SMBs Marketing Strategy (a). 60%vof SMBs find videos to be the most effective online promotional content route, excluding text. (b). SMBs are slowly embracing video marketing in a big way and are suddenly exposing prevailing conceptions about the video funnel. (c). Though anyone can produce high-quality, engaging video content. 60% of SMBs are creating more than 5 videos monthly o...

It is obviously evident from the differences, attributes and usage or adaptations of these dynamic tools that Video Analytics Solutions have enormous impact in the transformation of businesses and organizations especially in areas of modern communication and connectivity. video hosting and video conferencing are two terms used interchangeably and yet both represent a whole lot of meaning and different application. In Video Analytics, however this confusion may be understandable but not in one bit at a technical level. And this is why. So what are the fundamental differences and adaptions between these two IT tools? What are Video Hosting Platforms? Video hosting platforms are an advanced technological infrastructure for digital asset management and video-based messaging used inside and outside of businesses or organizations.  The video hosting platforms offer ideal tools and interfaces especially beneficial for marketers, educators, and publishers that enable regular communication ...

Online video streaming services were booming over the past few years. These services simply took off last year when the live entertainment business and theatres were completely shut down. More and more consumers turn to video streaming services as they are a convenient way of consuming media. Understanding the User Behaviour Towards Video Streaming Service Studies show that this year may be the beginning of the conclusive chapter of conventional televisions and cables. From what it looks like, video analytics software is here to stay and has a lot of potential in the future as well. The Switch To Streaming Services With the improvement in connectivity, processing, data storage as well as bandwidth, video entertainment is easily available. People do not have to wait to get home and watch a show so it makes everyone independent of cables. Especially in the last year, online video streaming services have become the most popular way to watch shows and movies. While people are opting for s...

However, for the small and medium businesses (SMB's), the challenge is always to see through all the convoluted maze based on their budgets and business needs to derive maximum benefits and returns. And so what are the essential elements and components of an SMB video marketing guide? And for that matter what is an SMB video marketing guide? What are its constituent essentials? These and more we discuss and discover below. Video Marketing Defined Video marketing is a fast and reliable method of marketing business products and services across specialized video content platforms. Video marketing content engages and connects with clients and users at a higher level. Video marketing helps improve online presence and visibility, enhances brand awareness, boosts engagement, generates sales, and builds trust and reliability. The Essential SMB Video Marketing Components Brand Promotion and Endorsement Lead Generation Enhanced Site Traffic Enhanced Faster Sales and Marketing Business Promo...

Intelligent video surveillance has been incorporated in business establishments for quite some time now. Going by the logistical challenge of running and managing a business they come as a great boost to effective business management in several ways. In Video Analytics , intelligent video surveillance is the extra power and ‘punch’ that renders that unique extra advantage to businesses that make them to the next level in performance, productivity, efficiency and much more. The other reasons why it is important for businesses are among others: What Makes Intelligent Video Surveillance Indispensable for Businesses? Real-time and Remote Monitoring/Surveillance Digital surveillance systems having highly-integrated digital video systems can monitor real-time activity on surveillance feeds from anywhere in the world with an internet connection. This can be done from various mobile devices like laptops, tablets, desktops etc. They require to log into security system setups from any of these d...

Description: today content and internet marketing are largely driven by online videos given the unprecedented times the world grapples with now. Video unlike text or other content formats has an instant engagement and conversion capability. It is estimated that more than 80 % of online traffic is largely driven by video marketing. That’s why Video Analytics has and is still gaining considerable ground when it comes to driving internet or online traffic. To excel, professional video hosting platforms offer great services to businesses, organizations and individuals the capacity and capability to promote their businesses online through short promotional ads and other video formats. So what are the top video hosting platforms in 2021? Let’s see. 1. YouTube               The world’s largest and most dominant video hosting platform both in penetration, reach and visibility. YouTube reportedly close to 2 billion regular users (combined populations of I...