How IoT is Enabling Target marketing and Personalisation
Monitoring changing patterns of user needs and purchases of both customer and buyer are essential for any business to market their product or service. Any business must have knowledge of the user's current needs before advertising the product or service. With a comprehensive understanding of the customer base, one can get a profitable ROI from the advert. Effective marketing requires a decent customer relationship management tool, which helps you in gathering and organizing data. The conventional ways of marketing approaches cannot capitalize on real-time consumer impulses and buying opportunities. Thus, to amalgamate the traditional approaches with insights of a buyer, IoT technology has the potential to change the way advertising works in a more personalized way. Since social media and mobile data are heading towards personalizing marketing approaches, the Internet of Things promises to give an extra boost to the effort. IoT Empowering Personalized Marketing One of t...