How Is High Focus on Consumer Privacy Impacting Big Data?
Big Data and Consumer Privacy are two opposing technology sides that need each other for an enhanced and expansive digital transformation. What is Big Data? Big data is the cumulative collection of structured, semistructured and unstructured data by businesses and organizations and used to gain vital information. The collected is adaptable in several data-based and analytics-based cognitive technology innovations in AI, RPA, BPA, Machine Learning, Deep Learning, and several other advanced analytics applications. According to recent global estimates and research findings on consumer privacy concerns, it is believed: a) 1 in 10 internet users globally uses ad-blocking software to stop a business from tracking online activity. b) 88% have concerns about business security practices. c) 75% are critical to sensitive data used without permission. Therefore, the way businesses handle consumer data privacy creates a big point of difference. It also a genesis for competitive...